Thursday, June 14, 2012

Eco-trend fashion haul


 Hey guys! So today we are doing sustainability! As complex as it sounds, sustainability is simply a word used to describe getting the most use out of a product as possible. Shopping for recycled or reused products is very important because in today’s society there is a quick end life to the products, instead of a continuing circle.

Who knew that shopping for sustainable products could be so trendy!
Check out the super cute things that I found!

So this first product is this Marisa Haskell jewelry piece.


This super edgy accessory was hand crafted with recycled metal scraps that have been melted together and then reprocessed into this beautiful “Zion” necklace. Creating this piece form old, unusable or worthless metals is beneficial to the environment because it prevents the waste of materials that are sill useful. (Nickel does not qualify for this process because for health purposes the AAFA restricts the use of this metal in items where there is direct contact with the skin.) As mentioned in Cradle-to-Cradle this type of recycling is referred to as “upcycling” because this new product was made from old metals scraps and is worth as much or more than the old metals. With this concept already in her company, Marissa Haskell could start an “upcyclying” program like that of Patagonia. This could be a step forward into benefiting the environment because this necklace is a technical nutrient that could be kept in a closed loop, and has the benefit of being able to be continually recycled within the industry (Thorpe, 2007). Through this program the company could still use toxic chemicals needed to melt the metals because they are contained in a completely closed loop cycle that does not contaminate the biological cycle. This program is an advantage to the environment because it is keeping unnecessary materials from the landfill.

My second find is a sweater skirt.



Does the pattern on this skirt look familiar? Yes, it looks like an old Bill Cosby sweater! That is because this vintage sweater skirt was made from an old sweater. The L.A. based designer reused a vintage sweater by cutting it and then sewing it back together into an amazing skirt! How clever! And the best part, the brand is highly inspired by nature elements. Hence, the designer stresses the use of fabrics that have been made without toxics because he wants to make sure that his products are future biological nutrients. The designer looks for all natural, biodegradable materials so that at the end of their life they can go back into their biological environment to support new life (McDonough and Braungart, 2002). This trendy product is also the product of “upcycyling” because the designer is preventing waste by giving an old sweater a new life as skirt. Wouldn’t you love to wear this vintage skirt knowing that you saved a sweaters life!

As unlikely as it sounds, this next find I was able to score at Buffalo Exchange.


This super casual Loomstate 321 organic t was hanging at the second hand store waiting for me to go in there and rescue it! By purchasing second hand items you will be doing your part of saving the world from waste because reusing items saves them from sitting in a landfill without a purpose. Also, and most importantly, this super comfy piece is USDA organic certified because it was made with 100% organic cotton and was not made with the use of any toxic chemicals. As a benefit, at the end of its life cycle this t-shirt could be safely used as a biological nutrient.

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When correlating this haul to businesses and how the fashion industry run, so much today is wasted, which is why we must recycle and reuse more often! The current crisis we are in consists of the growing demands of greedy consumers who want material possessions at an exponential rate with no concern to deforestation, emitting toxic emissions into the air, or polluting our fresh water with harmful chemicals. Written in Cradle to Cradle, “The design intention behind the current industrial infrastructure is to make an attractive product that is affordable, meets regulations, preforms well enough, and lasts long enough to meet market expectations”.
As of today, daily life in America, for the most part, goes on without a hitch, but that is only because the determinants done daily are difficult to measure. If we only knew the amount of damage, we would then be quick to make a change in not only daily tasks, but industries would also change the structure of product life cycles. 
I personally think that sustainability has no quick fix, but yet, it is an ongoing process. Businesses need to imitate nature in the ways that products must follow a never-ending life cycle instead of a life and death.

Products must create no waste.





15 comments:

  1. I really like the product examples you gave. Do you think that reusing and recycling is a good start towards the fashion industry becoming sustainable? Is it enough to put these into practice without changing the rate at which things are produced and used?

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    1. I think that recycling and reusing are part of the puzzle. So yes, it is a good start towards a sustainable future because it will force us to open our eyes and become aware of how much harmful " waste" can be kept off landfills.
      If it becomes a popular trend, and if consumers start buying less and reusing more; companies (in order to stay profitable) will have to adjust to the consumer demand. And if the demand is low due to reusing practices, then companies will have no other option but to reduce their production rate.
      But remember what was said in C2C, that "consumers like the idea of buying brand-new things because it makes us feel special". I think that before we start recycling and reusing, it is essential for us to change our egocentric mind-set.

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  2. I like your findings! I'm always down for thrifting at good will and have for years. I also feel sort of guilty being these items were donated to help with 'lower income' households. Now that I see the new trends in retail is re-using and recycling, I plan to seek out more retailers who have this concept.

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    1. For the last past years I was obscured from the beauty of thrift shopping, all because the few times that I went were complete fails. But after giving it a second chance, I am now convinced that thrift shops are full of treasures! And not only can we find amazing pieces for REALLY, REALLY good prices, we are also SAVING clothes from landfills!
      I don't think that all thrift shops operate to dress lower income households, there are some that donate the money made from sales to charitable organizations. So don't feel bad, because thrifting is designed to be guilt-free shopping.

      The benefits of thrfting:
      -Saving money!
      -Saving vintage pieces
      -Saving raw materials
      -Saving energy usage in the production of new products
      -Landfill reduction
      -Saving carbon emission used in the transportation of new products
      -Saving the environment!
      Lets go shopping to save the world!

      However, typical thrift shopping has a "middle class" image and I can see how the higher income households could frown upon the idea of reusing clothes. What do you think could be done about this?

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    2. Slap the word 'vintage' may work?

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    3. I know right! I did some research on higher end thrift shops and found this really popular one! It's called "What Goes Around Comes Around". They even have vintage Chanel!


      http://www.whatgoesaroundnyc.com/

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    4. Yeah didn't the E! channel have a tv series about an upscale thrift store for a hot minute?

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    5. I was not aware! But thanks for mentioning it, I will look into it! If it was on E! it must have been a big deal!

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  3. Great examples! I had no idea there were retailers that were making a business out of taking clothing and reusing them by making them into something different. I agree with you on your comment above higher incomes may frown upon the idea of reusing clothes, or going to thrift shops. How could we make the idea of reusing clothes seems more appealing to those who frown upon the idea of it?

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    1. Yeah, it's hard to market towards customers with higher incomes because they find it unnecessary to reuse an item when they have more than enough money to buy new products. Although, I can see the exceptional wealthy customer that cares about the environment and opts for reusing and recycling. Also, I mentioned in a post above about a high end thrift store that sells vintage designer items.

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  4. I really appreciate you actually giving visuals to the products available when striving for sustainability in the apparel industry. Not only are they bettering the environment but they also provide style, offering both a trendy and environmental friendly product. I love that a number of companies and consumers are becoming aware of our environmental issues present and focusing on what they can do to help. I think that soon, if not already, these products will be more desired and requested by consumers.

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  5. Im glad you liked the visuals! I thought it would be a good idea to share them because it would gear our attention towards the current initiatives that are already on going. Before researching this topic more in depth I was completely unaware of such revolutionary efforts towards sustainability!
    I am also fascinated by the idea that the sustainability issue is gaining popularity among companies but most importantly consumers, because we the shoppers are the ones who demand the products. For example, do you remember in C2C when the textile mill designed the wheelchair cover in accordance to the disabled people's needs. And in return for designing such a successful product (for the consumer and the environment) the mill's outcome was financial success!
    Happy customers become loyal customers!

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  6. I couldn't agree more! Customer loyalty has been a main ideal that we've learned through are merchandising apparel courses, and is a must for a successful business. I think the customers appreciation for the corporation would only increase if the company was offering beautiful products that also created a better living environment.

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    1. Customer loyalty is a great way to sustain a business as well. Two wins!

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    2. Yes, yes, yes! I love sharing thoughts because i'm always learning something new and analyzing the topic through a different perspective!

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